Our team has experience across all retail classes: food, drug, mass, club, .com and specialty stores, US and international. Decades of experience in leading cross-functional Wal-Mart and Sam’s Club Business Development teams has resulted in deep, broad account penetration and an in-depth understanding of how these retailers work. This experience has been consistently applied to deliver outstanding business results.
Here's how we can help.
Understanding what makes buyers buy, we combine knowledge of
- Business Leadership Model
- Industry Trends
- Consumer Insights
- Competitive Situation
Identifying the questions that need to be asked, and answer them.
So that we can advise on
- Retail pricing strategies
- Supply chain/logistics planning and principles
- Packaging/product sizing
- Shelf arrangement
- In-store marketing opportunities
- International expansion
- .com strategies
Further we can...
Advise on use of available Wal-Mart systems (RetailLink) and syndicated data sources to maximize sales, once product is placed.
Conduct store visits and assist with category opportunity analysis.
Train client’s existing sales and marketing team on “selling Wal-Mart” principles.
Advise on development of permanent representation and creation of cross-functional business development team, to include assistance with recruiting, as desired.
We then identify key executives that will be in the decision making chain for your products, and make initial contact with key decision makers to secure appointments.
If desired, we will attend initial and follow up meetings.
If not we can assist with development of presentations for sales proposals and programs, or review and make recommendations on presentations.