THE CROODS

Targeted Print

  • Two Walmart targeted print executions First for Women and Women’s World
  • Combined 800k circulation, 1.2mm impressions
croods-print
in-store

In-Store Merchandising

  • Shopper Events in-store demo in 1,000 stores, generates 300,000 – 400,00 impressions

Packaging

  • 200,000 Tyson Fun Nuggets packages stickered
packaging
socialmedia

Social Media

  • Post to The Croods Facebook page (1.6mm followers)

Display

  • The Croods display lug on, seen by as many as 35mm Walmart shoppers
display

Summary

On print, in-store, and web executions, Fox and Dreamworks targeted over $200,000 to co-promote Tyson, Pop Secret, and The Croods at Walmart

This activity generated in excess of 35mm impressions for The Croods and for partner brands