We have been creating and executing cost-efficient, effective co-operative marketing programs between studios and CPGs since 2008.
National or regional, or retailer specific, CPM programs have been applied to theatrical and home entertainment releases, as well as publications, and video game releases. The model is applicable to television, live and recorded music, even board games and books.
CPM has worked closely with studios like Fox, DreamWorks Animation, Universal, Paramount, and Sony studios, video game producers like EA and Activison, and publishers like Hearst and Athlon to develop co-promotions behind their properties.
Further, we have developed broad CPG relationships, and have partnered with top companies such as The Coca-Cola Company, Bird’s Eye, Cott Beverage, Del Monte Foods, Diamond Foods, Kellogg’s, Clorox, ConAgra Foods, Mars, Nestle, Purina, and Tyson Foods among many others.
We are all about EDLC, asking marketers “what are you doing?” already that would benefit from a media tie-in, at little or no incremental cost
What Guides CPM?
Integrity and Ethics
An unshakable commitment to doing business with integrity and ethics as a foundation is a non-negotiable.
If you can’t come to work and enjoy the job and the people you’re doing it with, find a new job.
Compete and Win
Our idea of fun is: Help our clients create and execute meaningful, cost-effective partnership that will drive business and make 1+1=3.
Stu Todd, Founding Principal
Stu Todd, founding principal of CPM, Inc., has 27 years experience in consumer packaged goods marketing and sales. Following four years service as a US Army officer, Stu worked in Health and Wellness (Procter and Gamble, Johnson and Johnson, Rexall Sundown), entertainment (Universal Studios) and durable house wares (World Kitchen LLC).
Stu’s CPG career has touched all retail classes: food, drug, mass, club, .com and specialty stores, US and international. 17 years of experience in leading cross-functional Wal-Mart and Sam’s Club Business Development teams has resulted in deep, broad account penetration and an in-depth understanding of how these retailers work. Stu, Susan and their three sons have made Northwest Arkansas home since 1994.
David Seal, Vice President of Sales
David Seal, brings to CPM 30 years of sales and sales management experience in the consumer packaged goods industry. 19 of those years have been spent developing successful business at Walmart and Sam’s Clubs’. He began calling on Walmart while with Nestle’s beverage division and also worked for Lancaster Colony Corporation.
Highly respected in the CPG community, David has diverse category expertise including Automotive, Housewares, Home Furnishings, Crafts, Dairy, Produce, Bakery, Dry Grocery and Frozen. This experience has made David very familiar with all aspects of the Walmart and Sam’s item introduction process from start to finish. Further, he is very proficient with Retail Link, Replenishment and S.P.A.R.C. He has lived in Bentonville since 1996 with his wife, Patty and their children, Samantha and Adam.
ll retail classes: food, drug, mass, club, .com and specialty stores, US and international. 17 years of experience in leading cross-functional Wal-Mart and Sam’s Club Business Development teams has resulted in deep, broad account penetration and an in-depth understanding of how these retailers work. Stu, Susan and their three sons have made Northwest Arkansas home since 1994.